1936
Cord 810 Westchester
Cord Automobile 1936 - 1937
The Cord is considered by many to be the one of the best-looking cars
ever built. When the Cord 810 hit the automotive show scene in 1935, it
caught the attention of the entire automotive world, and almost
overnight every other car became obsolete when compared to the smooth
and radical new design.
Eager to get the Cords displayed at the 1935 New York auto show, some
“rules were bent” to get the car on display. Cars were supposed to be
complete and road-worthy, and it was a requirement of the show was that
100 examples had to have been built to be eligible for display. Working
under incredibly tight deadlines, the Connersville crew assembled the
cars with wooden dummy transmissions in place of the real ones which
were not ready in time. Only 11 cars were actually assembled by the time
they went on display. E.L. Cord had some clout and called in a few
favours to get his namesake cars displayed without the company having to
produce the mandatory number of cars.
The Cord was built with technical innovations unavailable on
any other car of its time. These included:
• A coffin-nosed hood with integrated wraparound grille assembly of
horizontal louvers.
• A unibody construction with subframe, and front-wheel drive. (The
frame rails extended forward from the firewall.)
• Independent front Suspension which used a transverse leaf spring
attached to longitudinal arms.
• Huge flaired front fenders which incorporated the automotive
industry's first mechanically operated disappearing headlights.
• A Bendix electrically operated "Finger-Tip Gear Control" unit was used
to shift gears, using a small selector mounted on the steering column
• Center-hinged doors with concealed hinges
• A sharply-angled split-pane windshield
• An elegant, sloped rear end and a roomy interior.
• Flush-mounted tail lamps and fuel filler cap, and an illuminated
number plate carrier on the trunk lid.
The Cord was also nearly a foot lower (300mm) than the
average 1936 Sedan with no running boards. Chrome was limited to the
bumpers, windshield frames, hubcaps and handles, and grille trim.
Instruments were round “air plane-style” gauges, and the switches styled
like airplane throttles.
The Cord was offered in the '36 model year in four body styles: the
Westchester sedan, the Beverly sedan, the Cabriolet or convertible coupe,
and the Phaeton or convertible sedan. Prices were as follows:
1936 Cord 810 Westchester Sedan priced at $1,995
1936 Cord 810 Beverly Sedan priced at $2,095
1936 Cord 810 Convertible Coupe priced at $2,145
1936 Cord 810 Convertible Sedan priced at $2,195
Only 1174 Cord 810's were built. In early 1937 the Model 810, was
replaced by the Model 812.
With all its innovations and its outstanding design, the Cord was
perhaps a bit too far ahead of its time in several ways....
The company received a surge of orders when the 1936 Cord 810 was
released and short-cuts were taken in the production line. The huge
demand for orders caught the production plant unprepared. Technical
problems also became apparent as they do with almost any all-new car.
The main ones were: chronic overheating, noisy transmission and noisy
U-joints. The front-wheel-drive power-train also had problems with
wearing in the joints that caused an annoying noise. Under the pressure
other problems mounted resulting in sloppy paint jobs and many cars
leaked badly whenever it rained. Due to these delays and problems, many
orders were cancelled.
Eventually these and the other "bugs" were exterminated. In 1937 to try
and boost sales, Cord offered a supercharger that added 45 more
horse-power to the engine. The practical function of the stunning
looking chrome pipes was to lower temperatures under the hood by getting
the hot pipes "outdoors". Their real purpose was to serve as an
identifying mark for the supercharged cars. They also offered a Custom
Series called a Berline, built on a wheelbase of 132 inches.
Even with all the new offerings and improvements, it was too late to
save the Marque. The lingering after-effects of the depression also had
an influence - with the Cord being one of the most expensive cars in the
market, sales remained low and many cheaper alternatives were bought
instead. The Cord Corporation was also in the midst of hard times
financially, and the company was finally sold to New York financiers.
Before Cord ceased production in 1937, a combined total of just under
3,000 810s and 812s were produced. Estimates of cars manufactured range
from 2,972 to 2,999 units, of which approximately 300 Right hand drive
cars were manufactured for export to Argentina, England and South
Africa.
Truly ahead of its time, the Cord enjoys an enthusiastic following today
with the Auburn-Cord-Duesenberg Club and its impressive museum in Auburn,
IN. Many of the innovations featured on the 810 can still be seen on
today's cars. The 810 even experienced racing success, taking first
place in the 24-hour Stevens Trophy Challenge at the Indianapolis Motor
Speedway.